{"id":4431,"date":"2023-05-26T13:55:50","date_gmt":"2023-05-26T13:55:50","guid":{"rendered":"https:\/\/www.stracasa.com\/?post_type=blog&#038;p=4431"},"modified":"2023-06-15T10:07:08","modified_gmt":"2023-06-15T10:07:08","slug":"italian-design-its-not-about-fashion","status":"publish","type":"blog","link":"https:\/\/www.stracasa.com\/it\/blog\/italian-design-its-not-about-fashion\/","title":{"rendered":"Italian design: it&#8217;s not about fashion"},"content":{"rendered":"\n\n    \n        <section class=\"bow-st-base-media\" data-name=\"Media\"  id=\"\">\n            <div class=\"w-full flex flex-col\">\n                                                            <div class=\"w-full\">\n                            \r\n\r\n    \r\n        \r\n            \r\n                \r\n                    \r\n                    <picture\r\n                        class=\"\"\r\n                                            >\r\n                                                                                                                                        <source \r\n                                    media=\"(max-width: 300px)\" \r\n                                    width=\"300px\"\r\n                                    height=\"225px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-Italian-style_Stracasa-second-home-co-ownership-300x225.png.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                <source \r\n                                    media=\"(max-width: 768px)\" \r\n                                    width=\"768px\"\r\n                                    height=\"576px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-Italian-style_Stracasa-second-home-co-ownership-768x576.png.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                                                            \r\n                        <img \r\n                            class=\"a-image transparent border-image h-full  w-full block\"\r\n                                                        alt=\" italian design-Italian style_Stracasa-second home-co-ownership\"\r\n                                                        srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-Italian-style_Stracasa-second-home-co-ownership-768x576.png.webp\"\r\n                                                        title=\"italian design-Italian style_Stracasa-second home-co-ownership\"\r\n                                                        type=\"image\/webp\"\r\n                        \/>\r\n                    <\/picture>\r\n\r\n                \r\n\r\n                    \r\n    \r\n                        <\/div>\n                    \n                                                <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p>There are objects, used in <strong>everyday life<\/strong>, that have become iconic and that still make an<strong> Italian\u2019s heart beat<\/strong> fast and, we are sure, still <strong>produce wonder<\/strong> and <strong>admiration<\/strong> in those who are not Italian.<\/p>\n<p><strong>Lamps<\/strong>, <strong>chairs<\/strong>, <strong>armchairs<\/strong> and <strong>beds<\/strong>,\u00a0<strong>hats<\/strong>, <strong>dresses<\/strong>, <strong>shoes<\/strong>,\u00a0<strong>typewriters<\/strong> and <strong>pens<\/strong>,\u00a0<strong>coffee pots<\/strong> and <strong>pans<\/strong>, <strong>cars<\/strong>, <strong>scooters<\/strong> and <strong>motorboats<\/strong>&#8230;<\/p>\n<p>The list is long and full of surprises, because how could you classify the color &#8220;<strong>Valentino Red<\/strong>&#8220;?<br \/>\nYou can\u2019t, but you can <strong>recognize<\/strong> it with your eyes closed.<\/p>\n<p>And wearing a <strong>Borsalino<\/strong> (1857 &#8211; Giuseppe Borsalino) makes you shine with <strong>elegance<\/strong> on any occasion, try and see!<\/p>\n<p><strong>Castiglioni<\/strong>, <strong>Munari<\/strong>, <strong>Ponti<\/strong>, <strong>Mari<\/strong>, <strong>Pesce<\/strong>, <strong>Aulenti<\/strong>, <strong>Sottsass<\/strong>,<strong> de Lucchi<\/strong>, <strong>Gregotti<\/strong> and many other <strong>Italian designers<\/strong> have left an indelible mark on our memory with pride we keep alive the affection for these objects that have contributed to make us precious in the eyes of the world.<\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n        <div                class=\"m-headings\"\n            >\n    \n    \n<p class=\"a-heading text-left text-primary font-heading text-3xl lg:text-3xl xl:text-4xl font-normal mt-2 first:mt-0\">\n                    Please, have a sit!    <\/p>\n        <\/div>\n    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p>Sit down for a chat, you can choose between the stool <strong>Mezzadro<\/strong> (1957 &#8211; Pier Giacomo and Achille Castiglioni) and the <strong>Superleggera<\/strong> (1955 &#8211; Gio Ponti), or throw yourself on the <strong>Sacco<\/strong> (1968 &#8211; Gatti, Paolini and Teodoro): whatever your choice will be very comfortable.<\/p>\n<p>&nbsp;<\/p>\n<p>When there\u2019s no light, we can help each other with a nice lamp, right? Should we light the <strong>Arco<\/strong> (1962 &#8211; Castiglioni) or the <strong>Nesso<\/strong> (1965 &#8211; Giancarlo Mattioli)?<br \/>\nAnd if you want to write you could be tempted by an<strong> Olivetti Lettera 22<\/strong> (1950 &#8211; Marcello Nizzoli) the portable typewriter become legend, or if you choose handwriting you could use a<strong> Tratto Clip<\/strong> (1975 &#8211; Design Group Italia)It looks like a marker, but it\u2019s not!<\/p>\n<p>&nbsp;<\/p>\n<p>If you get hungry we make a nice pasta with a <strong>Tummy<\/strong> (1979 &#8211; Ennio Lucini) and for coffee we can only use a<strong> Moka Bialetti<\/strong> (1933 &#8211; Alfonso Bialetti), absolutely the most widespread in Italian homes, that has revolutionized the habits of our grandparents in the consumption of espresso that before you could only get at the bar.<\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section class=\"bow-st-base-media\" data-name=\"Media\"  id=\"\">\n            <div class=\"w-full flex flex-col\">\n                                                            <div class=\"w-full\">\n                            \r\n\r\n    \r\n        \r\n            \r\n                \r\n                    \r\n                    <picture\r\n                        class=\"\"\r\n                                            >\r\n                                                                                                                                        <source \r\n                                    media=\"(max-width: 300px)\" \r\n                                    width=\"300px\"\r\n                                    height=\"225px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-italian-design_man-Stracasa-second-home-co-ownership-300x225.png.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                <source \r\n                                    media=\"(max-width: 768px)\" \r\n                                    width=\"768px\"\r\n                                    height=\"576px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-italian-design_man-Stracasa-second-home-co-ownership-768x576.png.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                                                            \r\n                        <img \r\n                            class=\"a-image transparent border-image h-full  w-full block\"\r\n                                                        alt=\"italian-style-italian-design_man-Stracasa-second-home-co-ownership.\"\r\n                                                        srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-italian-design_man-Stracasa-second-home-co-ownership-768x576.png.webp\"\r\n                                                        title=\"italian style-italian design_man-Stracasa-second home-co-ownership\"\r\n                                                        type=\"image\/webp\"\r\n                        \/>\r\n                    <\/picture>\r\n\r\n                \r\n\r\n                    \r\n    \r\n                        <\/div>\n                    \n                                                <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n        <div                class=\"m-headings\"\n            >\n    \n    \n<p class=\"a-heading text-left text-primary font-heading text-3xl lg:text-3xl xl:text-4xl font-normal mt-2 first:mt-0\">\n                    You know that&#8230;    <\/p>\n        <\/div>\n    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p>The characteristic of<strong> Italian design<\/strong> lies in the <strong>details<\/strong>, certainly if in a <strong>house<\/strong> you find at least one of these you know that the owners have sophisticated taste: the <strong>marble graniglia flooring<\/strong> (terrazzo alla veneziana, because it was typical of the houses in Venice), the bathroom decorated with <strong>tiles<\/strong>, <strong>mosaics<\/strong> and <strong>wallpaper<\/strong>, the combination of contemporary design elements to<strong> original finishes in historic buildings<\/strong>, <strong>gardens<\/strong> or <strong>terraces<\/strong> or <strong>balconies<\/strong> furnished in continuity with the interior spaces, the <strong>rustic touch<\/strong> obtained thanks to the use of <strong>natural materials<\/strong> (typical of <strong>Tuscan villas<\/strong>).<\/p>\n<\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section class=\"bow-st-base-media\" data-name=\"Media\"  id=\"\">\n            <div class=\"w-full flex flex-col\">\n                                                            <div class=\"w-full\">\n                            \r\n\r\n    \r\n        \r\n            \r\n                \r\n                    \r\n                    <picture\r\n                        class=\"\"\r\n                                            >\r\n                                                                                                                                        <source \r\n                                    media=\"(max-width: 300px)\" \r\n                                    width=\"300px\"\r\n                                    height=\"200px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-home-italian-design-tusacn-villas-Stracasa-second-home-co-ownership-300x200.jpg.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                <source \r\n                                    media=\"(max-width: 768px)\" \r\n                                    width=\"768px\"\r\n                                    height=\"512px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-home-italian-design-tusacn-villas-Stracasa-second-home-co-ownership-768x512.jpg.webp\" \r\n                                    type=\"image\/webp\"\r\n                                \/>\r\n                                                                                                                                                                                            \r\n                        <img \r\n                            class=\"a-image transparent border-image h-full  w-full block\"\r\n                                                        alt=\"italian-style-home-italian-design-tusacn-villas-Stracasa-second-home-co-ownership\"\r\n                                                        srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-style-home-italian-design-tusacn-villas-Stracasa-second-home-co-ownership-768x512.jpg.webp\"\r\n                                                        title=\"italian style home-italian design-tusacn villas-Stracasa-second home-co-ownership\"\r\n                                                        type=\"image\/webp\"\r\n                        \/>\r\n                    <\/picture>\r\n\r\n                \r\n\r\n                    \r\n    \r\n                        <\/div>\n                    \n                                                <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n        <div                class=\"m-headings\"\n            >\n    \n    \n<p class=\"a-heading text-left text-primary font-heading text-3xl lg:text-3xl xl:text-4xl font-normal mt-2 first:mt-0\">\n                    stracasa knows    <\/p>\n        <\/div>\n    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p><strong>Each stracasa is finished with the care and taste for details that only the Made in Italy can guarantee. Each will appeal to you differently, touching your sensibility.<\/strong><\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n        <div                class=\"m-headings\"\n            >\n    \n    \n<p class=\"a-heading text-left text-primary font-heading text-3xl lg:text-3xl xl:text-4xl font-normal mt-2 first:mt-0\">\n                    Experience the Italian dream    <\/p>\n        <\/div>\n    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p>We take a ride with the legendary <strong>Lambretta Innocenti<\/strong> (1947 &#8211; Pier Luigi Torre and Cesare Pallavicino)? Or should we take the <strong>Vespa<\/strong> (1946 &#8211; Corradino D&#8217;Ascanio), that Justin Bieber likes so much, and recall the scenes of Audrey Hepburn and Gregory Peck in &#8220;<strong>Roman Holidays<\/strong>&#8221; (1953) or in &#8220;<strong>La Dolce Vita<\/strong>&#8221; by Fellini (1960) to dream a little? We can choose the car because there is plenty of good ones:<\/p>\n<p>&nbsp;<\/p>\n<p>a <strong>Ferrari<\/strong> (1947 &#8211; Enzo Ferrari) or a <strong>Lamborghini<\/strong> (1964 &#8211; Bizzarrini and Scaglione)? An <strong>Alfa Romeo Giulia<\/strong> GT (1963) or a<strong> Maserati Ghibli<\/strong> (1967)? A beautiful fight between the most coveted Italian Coupes ever.<\/p>\n<p>&nbsp;<\/p>\n<p>What if we rented the legendary<strong> Topolino Fiat 500A<\/strong> Convertible (1936 &#8211; Zagato) for a memorable time travel?<\/p>\n<p>And if we want to take a boat ride we could have a motorboat <strong>Riva<\/strong> (1962) and feel like we are the Brigitte Bardot and Sami Frey of this era: <strong>beautiful, happy and envied by the whole world<\/strong>.<\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section class=\"bow-st-base-media\" data-name=\"Media\"  id=\"\">\n            <div class=\"w-full flex flex-col\">\n                                                            <div class=\"w-full\">\n                            \r\n\r\n    \r\n        \r\n            \r\n                \r\n                    \r\n                    <picture\r\n                        class=\"\"\r\n                                            >\r\n                                                                                                                                        <source \r\n                                    media=\"(max-width: 300px)\" \r\n                                    width=\"300px\"\r\n                                    height=\"225px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-italian-style-vintage-italian-Stracasa-second-home-co-ownership-300x225.png\" \r\n                                    type=\"image\/png\"\r\n                                \/>\r\n                                                                                                                                                <source \r\n                                    media=\"(max-width: 768px)\" \r\n                                    width=\"768px\"\r\n                                    height=\"576px\"\r\n                                    srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-italian-style-vintage-italian-Stracasa-second-home-co-ownership-768x576.png\" \r\n                                    type=\"image\/png\"\r\n                                \/>\r\n                                                                                                                                                                                            \r\n                        <img \r\n                            class=\"a-image transparent border-image h-full  w-full block\"\r\n                                                        alt=\"italian design-italian style-vintage italian-Stracasa-second home-co-ownership\"\r\n                                                        srcset=\"https:\/\/www.stracasa.com\/wp-content\/uploads\/2023\/05\/italian-design-italian-style-vintage-italian-Stracasa-second-home-co-ownership-768x576.png\"\r\n                                                        title=\"italian design-italian style-vintage italian-Stracasa-second home-co-ownership\"\r\n                                                        type=\"image\/png\"\r\n                        \/>\r\n                    <\/picture>\r\n\r\n                \r\n\r\n                    \r\n    \r\n                        <\/div>\n                    \n                                                <\/div>\n        <\/section>\n\n    \n\n\n\n\n    \n        <section\n            class=\"bow-st-base-text\"\n            data-name=\"Testo [DEPRECATO]\"\n            id=\"\"\n        >\n            <div class=\"w-full flex flex-col items-center justify-between\">\n                <div class=\"w-full\">\n                    \n<div class=\"a-text  text-base mt-4 first:mt-0 \">\n    <p><strong>In short, dreaming Italian is still dreaming big. Like flying in the clouds.<\/strong><\/p>\n<\/div>                <\/div>\n            <\/div>\n        <\/section>\n\n    \n","protected":false},"author":5,"featured_media":4434,"template":"","categories":[21],"tags":[],"class_list":["post-4431","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-discover-italy"],"acf":{"subtitle_h2":"Industrial design, interior design and urban design, architecture, fashion: it is unmistakable the touch of art resulting from Italian taste in every sector.","collaboration_text":"","date_picker_blog":"20230526","relationship_blog":"","riassunto_block_light":"There are objects, used in everyday life, that have become iconic and that still make an Italian\u2019s heart beat fast and, we are sure, still produce wonder and admiration in those who are not Italian.\r\n\r\nLamps, chairs, armchairs and beds,\u00a0hats, dresses, shoes,\u00a0typewriters and pens,\u00a0coffee pots and pans, cars, scooters and motorboats...","geographic_area_immobili":"nessuno","relationship_immobili":"","card_horizontal_group":null},"_links":{"self":[{"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/blog\/4431"}],"collection":[{"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":1,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/blog\/4431\/revisions"}],"predecessor-version":[{"id":5547,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/blog\/4431\/revisions\/5547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/media\/4434"}],"wp:attachment":[{"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/media?parent=4431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/categories?post=4431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stracasa.com\/it\/wp-json\/wp\/v2\/tags?post=4431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}